South Cow Story

"The South Cow Story"

I came up with the idea for South Cow while attending college in 2006 for a class project. The business concept was a huge entertainment/food establishment with loud live music, hot rod burnout competitions, outside bonfire seating etc. At the time I had a hot rod Chevy Nova, and I ran these back wood country roads as if I were in a dirt road race with AC/DC blasting from my speakers, (so it's in my blood). The business idea encompassed a deeply rooted country atmosphere with the exception that the music would be hard rock, and not country HaHa. The menu was beef-based with specialty~ stuffed burgers located on a beef farm owned by the company where we would process and market our own line of beef, charcoal, and merchandise all stamped with the cool South Cow logo. I drew up the Logo for South Cow and realized it was a realistic dream. I put a small copy of the logo in my billfold, and kept it on my person until 2020 when I finally breathed life into the Cow!. I Still Have it!    

When I started the process I was at the time, a corporate General manager. I decided I was going to play it safe, and slowly make my transition from employee to employer. I gathered the necessary permits, and equipment in order to use my nights and days off to set up at the bars on the square to sell beer brats. The weekend before I planned to go out "COVID' happened, shuttingvthe bars and also the town down! My mind immediately shifted into help mode! How were people going to eat? My wife, Laurie Mckinney, who had always been supportive of my dream, stepped up,and said, "If you're going to do something just, do I support you, and I believe in you!“So, I took all of our tax money, and savings... bought a blackstone grill and a tent, and here we are.We have never looked back, only forward.